Apple’s Siri AI is free, until you actually start using it

Apple’s earnings call quietly revealed that heavy Siri AI users might eventually need a bigger iCloud+ plan to keep using it without limits. Here’s what Tim Cook actually said.

Apple stockpiles inventory as it braces for ‘significant supply constraints’

Apple is worried enough about supply shortages that it reported about $11.1 billion in inventory, which is almost double the $5.7 billion it reported last September.

Apple says gaming slowdown and App Store changes hurt services growth

Apple said a slowdown in mobile gaming and changes to the App Store’s business model — including court-ordered payment rule changes in the U.S. — weighed on its services business, even as the company topped 1.5 billion paid subscriptions.

Tim Cook hints at iCloud Plus tier for AI power users
Tim Cook hints at iCloud Plus tier for AI power users

Apple may allow users to pay to increase their AI usage limits. During an earnings call on Thursday, Apple CEO Tim Cook said that he believes people will want to use Apple Intelligence and the upcoming Siri AI “a lot,” adding that “we will have some kind of upgrade possibilities on iCloud Plus where people […]

Apple’s iPhone and Mac sales keep growing despite RAM shortages
Apple’s iPhone and Mac sales keep growing despite RAM shortages

Apple’s iPhone and Mac sales are on the rise even as a global memory shortage squeezes device makers. In its third-quarter earnings report released on Thursday, Apple revealed that iPhone sales jumped 22 percent to $54.25 billion and Mac sales increased 29 percent to $10.35 billion, driving the company’s overall revenue to $109.4 billion. The […]

Apple’s new Upgrade plan looks cheap until you remember who owns the device

Apple Upgrade can shrink the monthly cost of an iPhone, Mac, iPad, or Watch, but its convenience comes with ownership and resale compromises.

US senators warn Apple not to buy Chinese memory chips to escape the shortage
US senators warn Apple not to buy Chinese memory chips to escape the shortage

Apple wants to buy cheap memory chips from China to ease a shortage. That shortage is already pushing up the price of its gadgets. A bipartisan group of US senators has just told Tim Cook not to. The senators wrote to Cook, urging Apple to drop any pla…

What’s the catch with the Apple Upgrade program?
What’s the catch with the Apple Upgrade program?

Apple’s new Upgrade program is here, allowing you to lease select models of iPhones, iPads, Macs, and Watches with a relatively low monthly payment. The company promises you won’t pay more than the full price of the device over the course of the one- to three-year lease, and in some cases, you’ll pay hundreds of […]

Apple hit $5tn by refusing to play the AI game everyone else is losing
Apple hit $5tn by refusing to play the AI game everyone else is losing

Apple has become the second company in history worth $5tn. It got there by being the one big-tech giant that refused to bet its balance sheet on AI. The iPhone maker briefly touched a $5.04tn market value on Tuesday. Shares hit a session high of $342.8…

Apple raised its prices, then offered to rent you the phone instead
Apple raised its prices, then offered to rent you the phone instead

Apple has a new answer to the complaint that its products cost too much. Do not buy them. Lease them. On Tuesday the company launched Apple Upgrade in the US, a leasing programme run by the buy-now-pay-later firm Klarna. It covers the iPhone, Apple Wat…