After years of using Alexa to answer questions, control smart homes, play music, and handle everyday tasks, Amazon has found a more obvious job for it. Alexa is becoming your personal shopper, meant to help you find what you need faster and get it into…
Alexa for Shopping is a new personalized AI shopping assistant in the Amazon search bar that replaces its Rufus assistant.

Amazon is bringing Alexa Plus to Amazon.com, integrating its LLM-powered AI assistant directly into the company’s shopping experience. Beginning today, when you type a query into Amazon, you’ll be talking to Alexa for Shopping, the company’s new shopping assistant, powered by Alexa Plus. So, while a search for “toilet paper” will still return the expected […]
Amazon’s devices chief says the company is not chasing a conventional smartphone, even as reports point to a mobile AI device inspired by Alexa.

Amazon’s head of devices and services, Panos Panay, says that the company is “not necessarily” planning to release a smartphone, but has stopped short of denying it outright. It was previously reported that Amazon is developing an Alexa-enabled AI phone codenamed “Transformer,” more than 10 years after it scrapped its ill-fated Fire Phone. Speaking to […]

Following a limited test run in parts of Seattle and Philadelphia that started last December, Amazon Now is officially available to millions of Amazon shoppers across the United States. In addition to Seattle and Philadelphia, the 30-minute delivery service is now widely available in Atlanta and Dallas-Fort Worth, and also available with ongoing expansions in […]
Amazon says its new ultra-fast delivery option brings groceries, household essentials, and other items to customers’ doors in 30 minutes.
Finding something to watch on Prime Videos may soon feel more like scrolling Shorts than browsing a streaming menu.