Is G2 becoming too powerful for the software market?
Is G2 becoming too powerful for the software market?

The software industry is increasingly questioning the growing influence of G2 following its agreement to acquire Capterra, Software Advice, and GetApp from Gartner. The deal, announced in late January and expected to close in Q1 2026, consolidates seve…

The rise of the always-on economy: subscriptions beyond streaming
The rise of the always-on economy: subscriptions beyond streaming

We are all familiar with the subscription economy, and it certainly works as a reminder of the COVID-19 pandemic, when we were all hooked on our TVs watching Netflix or listening to our favorite music artist on Spotify. Despite how modern it seems to b…

Beyond the click: How brands can influence visibility in AI-generated answers
Beyond the click: How brands can influence visibility in AI-generated answers

The way people discover information online is quietly but fundamentally changing. Instead of scrolling through links and choosing which article to open, users are increasingly asking large language models to answer directly. Tools like ChatGPT and Perp…