Snapchat introduces Place Loyalty, a new Snap Map feature that rewards frequent visits with tiered badges, turning everyday hangouts into something worth showing off.
Snap is laying off roughly 16 percent of its global workforce in a cost-cutting effort to chase improved profitability with the help of AI. The cuts will impact around 1,000 full-time employees, according to a memo sent to staffers from Snap CEO Evan Spiegel. An additional 300 open roles are also being closed. “While these […]
Snap’s upcoming consumer AR glasses are still set to launch sometime this year, and they’ll be powered by a Snapdragon XR chip from Qualcomm, according to an announcement of a “multi-year strategic agreement” between the companies. Snap has been working on smart glasses for a decade, with the first model of its camera-equipped Spectacles glasses […]
It’s April Fools’ Day, and Snap is using the occasion to “announce” that it’s switching the name of Snapchat’s Spotlight feed, the app’s Instagram Reels-like feed of shortform vertical videos, to “Reals.” In a video featuring co-founder and CEO Evan Spiegel, Snap also includes a description of “Reals” as a place where “real people share […]
Snapchat says both experienced and new developers can use the new “AI Clips” Lens format to turn a single prompt into a published Lens in minutes without the need for external tools.
Snapchat is the latest social media platform to launch awards for creators, joining TikTok and Instagram.
The revenue milestone comes as Snap has added additional paid offerings outside of its core Snapchat+ subscription over the past year to diversify its revenue streams.