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This article explores why the enterprise orchestration layer may become the most valuable position in AI and what it means for the future of work, software & competition.
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Processing 200,000 tokens through a large language model is expensive and slow: the longer the context, the faster the costs spiral. Researchers at Tsinghua University and Z.ai have built a technique called IndexCache that cuts up to 75% of the redundant computation in sparse attention models, delivering up to 1.82x faster time-to-first-token and 1.48x faster generation throughput at that context length.
The technique applies to models using the DeepSeek Sparse Attention architecture, including the latest DeepSeek and GLM families. It can help enterprises provide faster user experiences for production-scale, long-context models, a capability already proven in preliminary tests on the 744-billion-parameter GLM-5 model.
Large language models rely on the self-attention mechanism, a process where the model computes the relationship between every token in its context and all the preceding ones to predict the next token.
However, self-attention has a severe limitation. Its computational complexity scales quadratically with sequence length. For applications requiring extended context windows (e.g., large document processing, multi-step agentic workflows, or long chain-of-thought reasoning), this quadratic scaling leads to sluggish inference speeds and significant compute and memory costs.
Sparse attention offers a principled solution to this scaling problem. Instead of calculating the relationship between every token and all preceding ones, sparse attention optimizes the process by having each query select and attend to only the most relevant subset of tokens.
DeepSeek Sparse Attention (DSA) is a highly efficient implementation of this concept, first introduced in DeepSeek-V3.2. To determine which tokens matter most, DSA introduces a lightweight “lightning indexer module” at every layer of the model. This indexer scores all preceding tokens and selects a small batch for the main core attention mechanism to process. By doing this, DSA slashes the heavy core attention computation from quadratic to linear, dramatically speeding up the model while preserving output quality.
But the researchers identified a lingering flaw: the DSA indexer itself still operates at a quadratic complexity at every single layer. Even though the indexer is computationally cheaper than the main attention process, as context lengths grow, the time the model spends running these indexers skyrockets. This severely slows down the model, especially during the initial “prefill” stage where the prompt is first processed.
To solve the indexer bottleneck, the research team discovered a crucial characteristic of how DSA models process data. The subset of important tokens an indexer selects remains remarkably stable as data moves through consecutive transformer layers. Empirical tests on DSA models revealed that adjacent layers share between 70% and 100% of their selected tokens.
To capitalize on this cross-layer redundancy, the researchers developed IndexCache. The technique partitions the model’s layers into two categories. A small number of full (F) layers retain their indexers, actively scoring the tokens and choosing the most important ones to cache. The rest of the layers become shared (S), performing no indexing and reusing the cached indices from the nearest preceding F layer.
During inference, the model simply checks the layer type. If it reaches an F layer, it calculates and caches fresh indices. If it is an S layer, it skips the math and copies the cached data.
There is a wide range of optimization techniques that try to address the attention bottleneck by compressing the KV cache, where the computed attention values are stored. Instead of shrinking the memory footprint like standard KV cache compression, IndexCache attacks the compute bottleneck.
“IndexCache is not a traditional KV cache compression or sharing technique,” Yushi Bai, co-author of the paper, told VentureBeat. “It eliminates this redundancy by reusing indices across layers, thereby reducing computation rather than just memory footprint. It is complementary to existing approaches and can be combined with them.”
The researchers developed two deployment approaches for IndexCache. (It is worth noting that IndexCache only applies to models that use the DSA architecture, such as the latest DeepSeek models and the latest family of GLM models.)
For developers working with off-the-shelf DSA models where retraining is unfeasible or too expensive, they created a training-free method relying on a “greedy layer selection” algorithm. By running a small calibration dataset through the model, this algorithm automatically determines the optimal placement of F and S layers without any weight updates. Empirical evidence shows that the greedy algorithm can safely remove 75% of the indexers while matching the downstream performance of the original model.
For teams pre-training or heavily fine-tuning their own foundation models, the researchers propose a training-aware version that optimizes the network parameters to natively support cross-layer sharing. This approach introduces a “multi-layer distillation loss” during training. It forces each retained indexer to learn how to select a consensus subset of tokens that will be highly relevant for all the subsequent layers it serves.
To test the impact of IndexCache, the researchers applied it to the 30-billion-parameter GLM-4.7 Flash model and compared it against the standard baseline.
At a 200K context length, removing 75% of the indexers slashed the prefill latency from 19.5 seconds down to just 10.7 seconds, delivering a 1.82x speedup. The researchers note these speedups are expected to be even greater in longer contexts.
During the decoding phase, where the model generates its response, IndexCache boosted per-request throughput from 58 tokens per second to 86 tokens per second at the 200K context mark, yielding a 1.48x speedup. When the server’s memory is fully saturated with requests, total decode throughput jumped by up to 51%.
For enterprise teams, these efficiency gains translate directly into cost savings. “In terms of ROI, IndexCache provides consistent benefits across scenarios, but the gains are most noticeable in long-context workloads such as RAG, document analysis, and agentic pipelines,” Bai said. “In these cases, we observe at least an approximate 20% reduction in deployment cost and similar improvements in user-perceived latency.” He added that for very short-context tasks, the benefits hover around 5%.
Remarkably, these efficiency gains did not compromise reasoning capabilities. Using the training-free approach to eliminate 75% of indexers, the 30B model matched the original baseline’s average score on long-context benchmarks, scoring 49.9 against the original 50.2. On the highly complex AIME 2025 math reasoning benchmark, the optimized model actually outperformed the original baseline, scoring 92.6 compared to 91.0.
The team also ran preliminary experiments on the production-scale 744-billion-parameter GLM-5 model. They found that eliminating 75% of its indexers with the training-free method yielded at least a 1.3x speedup on contexts over 100K tokens. At the same time, the model maintained a nearly identical quality average on long-context tasks.
For development teams wanting to implement the training-free approach today, the process is straightforward but requires careful setup. While the greedy search algorithm automatically finds the optimal layer configuration, the quality of that configuration depends on the data it processes.
“We recommend using domain-specific data as a calibration set so that the discovered layer-sharing pattern aligns with real workloads,” Bai said.
Once calibrated, the optimization is highly accessible for production environments. Open-source patches are already available on GitHub for major serving engines. “Integration is relatively straightforward — developers can apply the patch to existing inference stacks, such as vLLM or SGLang, and enable IndexCache with minimal configuration changes,” Bai said.
While IndexCache provides an immediate fix for today’s compute bottlenecks, its underlying philosophy points to a broader shift in how the AI industry will approach model design.
“Future foundation models will likely be architected with downstream inference constraints in mind from the beginning,” Bai concluded. “This means designs that are not only scalable in terms of model size, but also optimized for real-world throughput and latency, rather than treating these as post-hoc concerns.”
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Intercom is taking an unusual gamble for a legacy software company: building its own AI model.
The 15-year-old massive customer service platform announced Fin Apex 1.0 on Thursday, a small, purpose-built AI model that the company claims outperforms leading frontier models from OpenAI and Anthropic on the metrics that matter most for customer support.
The model powers Intercom’s existing Fin AI agent, which already handles over two million customer conversations weekly.
According to benchmarks shared with VentureBeat, Fin Apex 1.0 achieves a 73.1% resolution rate—the percentage of customer issues fully resolved without human intervention—compared to 71.1% for both GPT-5.4 and Claude Opus 4.5, and 69.6% for Claude Sonnet 4.6. That roughly 2 percentage point margin may sound modest, but it’s wider than the typical gap between successive generations of frontier models.
“If you’re running large service operations at scale and you’ve got 10 million customers or a billion dollars in revenue, a delta of 2% or 3% is a really large amount of customers and interactions and revenue,” Intercom CEO Eoghan McCabe told VentureBeat in a video call interview earlier this week.
The model also shows significant improvements in speed and accuracy. Fin Apex delivers responses in 3.7 seconds—0.6 seconds faster than the next-fastest competitor—and demonstrates a 65% reduction in hallucinations compared to Claude Sonnet 4.6.
Perhaps most striking for enterprise buyers: it runs at roughly one-fifth the cost of using frontier models directly, and is included in Intercom’s existing “per-outcome”-based pricing structure for its existing customer plans.
But there’s a catch. When asked to specify which base model Apex was built on—and its parameter size—Intercom declined.
“We’re not sharing the base model we used for Apex 1.0—for competitive reasons and also because we plan to switch base models over time,” a company spokesperson told VentureBeat. The company would only confirm that the model is “in the size of hundreds of billions of parameters.”
For comparison, Meta’s Llama 3.1 ranges from 8 billion to 405 billion parameters, and larger frontier models like GPT-5.4 are suspected to be in the trillions.
Whether Apex’s performance claims hold up against that context—or whether the benchmarks reflect optimizations possible only in narrow, domain-specific applications—remains an open question.
Intercom says it learned from the backlash AI coding startup Cursor faced when critics accused the coding assistant of burying the fact that its Composer 2 model was built on fine-tuned open-weights models rather than proprietary technology. But the lesson Intercom drew may not satisfy skeptics: the company is transparent that it used an open-weights base, just not which one.
“We are very transparent that we have” used an open-weights model, the spokesperson said. Yet declining to name the model while claiming transparency is a contradiction that will likely draw scrutiny—particularly as more companies tout “proprietary” AI that amounts to post-trained open-source foundations.
Intercom’s argument is that the base model simply doesn’t matter much anymore.
“Pre-training is kind of a commodity now,” McCabe said. “The frontier, if you will, is actually in post-training. Post-training is the hard part. You need proprietary data. You need proprietary sources of truth.”
The company post-trained its chosen foundation using years of proprietary customer service data accumulated through Fin, which now resolves 2 million customer queries per week. That process involved more than just feeding transcripts into a model. Intercom built reinforcement learning systems grounded in real resolution outcomes, teaching the model what successful customer service actually looks like—the appropriate tone, judgment calls, conversational structure, and critically, how to recognize when an issue is truly resolved versus when a customer is still frustrated.
“The generic models are trained on generic data on the internet. The specific models are trained on hyper-specific domain data,” McCabe explained. “It stands to reason therefore that the intelligence of the generic models is generic, and the intelligence of the specific models is domain-specific and therefore operates in a far superior way for that use case.”
If McCabe is right that the magic is entirely in post-training, the reluctance to name the base becomes harder to justify. If the foundation is truly interchangeable, what competitive advantage does secrecy protect?
The announcement comes as Intercom’s AI-first pivot appears to be working. Fin is approaching $100 million in annual recurring revenue and growing at 3.5x, making it the fastest-growing segment of the company’s $400 million ARR business. Fin is projected to represent half of Intercom’s total revenue early next year.
That trajectory represents a remarkable turnaround. When Fin launched, its resolution rate was just 23%. Today it averages 67% across customers, with some large enterprise deployments seeing rates as high as 75%.
To make this happen, Intercom grew its AI team from roughly 6 researchers to 60 over the past three years—a significant investment for a company that McCabe admits was “in a really bad place” before its AI pivot. The average growth rate for public software companies sits around 11%; Intercom expects to hit 37% growth this year.
“We’re by far the first in the category to train our own model,” McCabe said. “There’s no one else that’s going to have this for a year or more.”
McCabe’s thesis aligns with a broader trend that Andrej Karpathy, former AI leader at Tesla and OpenAI, recently described as the “speciation” of AI models—a proliferation of specialized systems optimized for narrow tasks rather than general intelligence.
Customer service, McCabe argues, is uniquely suited for this approach. It’s one of only two or three enterprise AI use cases that have found genuine economic traction so far, alongside coding assistants and potentially legal AI. That’s attracted over a billion dollars in venture funding to competitors like Decagon and Sierra—and made the space, in McCabe’s words, “ruthlessly competitive.”
The question is whether domain-specific models represent a durable advantage or a temporary arbitrage that frontier labs will eventually close. McCabe believes the labs face structural limitations.
“Maybe the future is that Anthropic has a big offering of many different specialized models. Maybe that’s what it looks like,” he said. “But the reality is that I don’t think the generic models are going to be able to keep up with the domain-specific models right now.”
Early enterprise AI adoption focused heavily on cost reduction—replacing expensive human agents with cheaper automated ones. But McCabe sees the conversation shifting toward experience quality.
“Originally it was like, ‘Holy shit, we can actually do this for so much cheaper.’ And now they’re thinking, ‘Wait, no, we can give customers a far better experience,'” he said.
The vision extends beyond simple query resolution. McCabe imagines AI agents that function as consultants—a shoe retailer’s bot that doesn’t just answer shipping questions but offers styling advice and shows customers how different options might look on them.
“Customer service has always been pretty shit,” McCabe said bluntly. “Even the very best brands, you’re left waiting on a call, you’re bounced around different departments. There’s an opportunity now to provide truly perfect customer experience.”
For existing Fin customers, the upgrade to Apex comes at no additional cost. Intercom confirmed that customer pricing remains unchanged—users continue to pay per outcome as before, at $0.99 per resolved interaction, and automatically benefit from the new model.
Apex is not available as a standalone model or through an external API. It is accessible only through Fin, meaning businesses cannot license the model independently or integrate it into their own products. That constraint may limit Intercom’s ability to monetize the model beyond its existing customer base—but it also keeps the technology proprietary in a practical sense, regardless of what the underlying base model turns out to be.
Intercom plans to expand Fin beyond customer service into sales and marketing—positioning it as a direct competitor to Salesforce’s Agentforce vision, which aims to provide AI agents across the customer lifecycle.
For the broader SaaS industry, Intercom’s move raises uncomfortable questions. If a 15-year-old customer service company can build a model that outperforms OpenAI and Anthropic in its domain, what does that mean for vendors still relying on generic API calls? And if “post-training is the new frontier,” as McCabe insists, will companies claiming breakthroughs face pressure to show their work—or continue hiding behind competitive secrecy while touting transparency?
McCabe’s answer to the first question, laid out in a recent LinkedIn post, is stark: “If you can’t become an agent company, your CRUD app business has a diminishing future.”
The answer to the second remains to be seen.
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