As rivals chase acquisitions, Peacock bets on bundles through a new deal with YouTube

The deal means content will be integrated into the YouTube experience, allowing viewers to discover and watch Peacock content without leaving the platform.

YouTube Premium is becoming a streaming bundle by adding Peacock

YouTube Premium subscribers in the U.S. will get Peacock Premium included with their subscription starting in early 2027 as part of a new partnership with NBCUniversal.

YouTube Premium will include Peacock starting next year
YouTube Premium will include Peacock starting next year

YouTube’s ad-free Premium subscription is getting another perk: access to Peacock. In an announcement on Monday, NBCUniversal says the multi-year agreement will allow Premium subscribers to stream Peacock’s ad-supported shows, movies, and live sports directly through the YouTube app in 2027. YouTube will bundle Peacock in its standard subscription, which increased to $15.99 / month […]

The vertical video takeover is here
The vertical video takeover is here

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow David Pierce. The Stepback arrives in our subscribers’ inboxes on Sunday at 8AM ET. Opt in for The Stepback here. How it started For a while, every social and media platform […]

AI and the rise of the universal entertainment app

Over the past decade, streaming platforms competed by dominating individual formats like music, video, podcasts, or audiobooks. Now, as AI makes it easier to create, organize, and recommend content, those distinctions are fading, pushing companies like…

New YouTube guidelines are looking to end AI slop and clickbait traps

In a decisive move to protect viewer feeds and advertiser dollars, YouTube has updated its monetization guidelines to strip cash flow from low-quality, AI-generated material. The streaming giant is refining the rules governing its lucrative YouTube Par…

YouTube clarifies policies around AI slop and upsetting videos

YouTube has updated its monetization policies to more clearly define the kinds of AI-generated and low-quality videos that can’t earn ad revenue.

After YouTube, TikTok is testing its own AI likeness detection tool

As deepfakes spread, TikTok joins YouTube in giving creators tools to detect and report unauthorized AI likenesses of themselves.

YouTube’s AI-powered search is rolling out in the US to find videos based on situations you describe

US users can now ask YouTube conversational questions to find videos for specific situations, ideas, and activities.

Disney+ is exploring a free tier to fight back against YouTube’s growing TV dominance

Disney is in early discussions about making some Disney+ content free to watch, as YouTube’s growing share of TV viewership puts pressure on paid streaming services to adapt.