Instagram takes on Snapchat and BeReal with new feature allowing users to share disappearing photos.
As AI avatar tools go mainstream, creators and brands are battling over who owns digital likeness rights, synthetic content and AI-generated identities.
TikTok’s 30 Creator Correspondents and YouTube’s Preferred Platform deal show how FIFA is redrawing World Cup coverage, with broadcasters still holding live rights.
The creators who are landing brand deals are exclusively the ones with the largest follower counts. They’re the clearest, most trustworthy, and easiest to work with.
TikTok GO launches travel booking, Instagram drops DM encryption, YouTube tests AI search, and Target revamps its creator programs.
Brad Dalke, one of the best players in the YouTube golf world, will make his professional PGA Tour debut at this year’s Good Good Championship.
Countries are offering incentives to attract remote workers & digital nomads as more people consider leaving the U.S. for a lower cost of living and better lifestyle.
AI is turning the creator economy into a commodity. While the middle market drowns in generic data, elite brands are going analog to find what the algorithms can’t see.
With only 12% of consumers purchasing from a single exposure, something has to change.
Creators already trade attention for value. The next step could turn influence into a priced, spendable asset. But can it really be standardised and trusted at scale?