Creator marketing is projected to reach $44B, but measurement remains the biggest barrier to scale. Here’s what must change to unlock the next phase of growth.
Influencer rates are artificially high because campaign managers want discounts.
Paramount just paused its proposed acquisition of Warner Bros. Discovery. Independent creators are scared. An entertainment attorney explains what they already own, and why the Obsession and Backrooms story should give them hope.
Paramount just paused its proposed acquisition of Warner Bros. Discovery. Independent creators are scared, but after ‘Obsession’ and ‘Backrooms,’ they have more ownership.
Influencer marketing conferences are usually sold on their agendas. For talent managers, the real value is who else is in the room.
YouTube creator Gossip Goblin brings AI-assisted feature “Gods Don’t Give Gifts” to U.S. theaters, testing whether online fandom can drive box office.
YouTube creator Gossip Goblin brings AI-assisted feature “Gods Don’t Give Gifts” to U.S. theaters, testing whether online fandom can drive box office.
Amelia Dimoldenberg expands her YouTube empire with the return of her Formula 1 collaboration ‘Passenger Princess.’
Passionfroot, a German startup building a marketplace connecting B2B creators with brands, has raised $15M in a Series A round led by Insight Partners.
Late night ad spend fell 85% as celebrities skip TV for Hot Ones and Chicken Shop Date. Here’s why the math flipped.