Ford finally pulls off the sub-$30K electric truck it promised years ago

Ford’s affordable electric truck now has a name: the Fathom, priced at $29,945 with a 300-mile range and deliveries starting sometime in 2027.

Ford’s Fathom electric pickup to start at $28,350
Ford’s Fathom electric pickup to start at $28,350

Ford announced the name and price of its most important electric vehicle in years on Thursday: an electric pickup called the Fathom that starts at $28,350.
It’s the first vehicle on Ford’s new Universal EV Platform, and the company is hitting that pric…