OpenAI has an image problem, and it just spent a weekend making it worse. The company flew a group of influencers to a luxury resort to soften how the public sees AI. The internet took one look and called it greenwashing. The event, branded “Summer Cam…
A year ago, AI search was basically one product with one name: ChatGPT. A new report says that era is already over. Similarweb’s 2026 Generative AI Landscape report tracks a market that is booming and splintering at once. Generative AI websites drew 9….
The old SaaS GTM playbook is getting expensive and invisible. Three startups stopped optimising it and started building things buyers actually wanted. The go-to-market playbook didn’t stop working because it was wrong. It stopped working because it was…
A startup wants companies to stop asking real people what they think, and ask fake ones instead. Simile has raised $200m at a $2bn valuation to build “agentic twins,” AI stand-ins for real consumers that firms can survey by the million. Greenoaks led t…
When Google’s AI answers a question, it is increasingly not reading a website. It is reading a Facebook post. New data suggests social platforms have become a core source for Google’s AI answers. Often the user never visits the platform at all. The fin…
Meta is pushing advertisers to hand their campaigns to its AI. A Business Insider investigation found the tools spitting out gibberish copy, mangled limbs and products that no longer look like the products. Meta’s reply, in effect: that’s your problem….
Google is rolling out a feature that flags when an advertisement was made using AI. The label will indicate if an ad was created or edited with generative tools, TechCrunch reports. The disclosure appears in the “My Ad Center” panel, reachable via the …
Google Search recorded its highest usage ever this week, driven by a World Cup goal. The company says the most queries per second in Search’s near-28-year history landed right after Argentina’s winning goal, a spokesperson told CNBC. The spike followed…
Cloudflare has spent a year arming websites against AI crawlers. Now it wants to help one crawl better. The company said on Wednesday it is running a research pilot with OpenAI to test whether its network data can make AI search more accurate. Cloudfla…
The internet fractured one giant audience into thousands of tight-knit communities, and the brands paying attention are following the trust, not the follower count. Having run performance-based influencer marketing campaigns across more than 2,000 bran…