HBO Max, like other streaming platforms, is rethinking content discovery as large libraries are making it hard for viewers to find something to watch and as audiences become accustomed to short-form content on platforms like TikTok and Instagram Reels.
Peacock is going all in on vertical video with original Bravo microdramas, a dedicated scrollable feed, and AI-powered tools to convert its back catalog for phones.
Netflix is going to launch a TikTok-like vertical video feed within its apps this month, and plans to use AI broadly for content creation and recommendations.
Netflix is launching a vertical video discovery feed by end of April, letting you swipe through show and movie clips before jumping into a full watch.
Peacock is adding AI-powered features to its mobile app, including vertical NBA videos, a personalized Bravo hub guided by Andy Cohen, and a Jeopardy trivia game inside the app.
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Disney+ is introducing Verts, a TikTok style vertical video feed that lets you discover movies and shows by scrolling through short clips before jumping straight into the full title.
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X’s new immersive video player is designed to offer a more mobile-friendly experience, optimized especially for portrait-oriented videos.
Disney+ plans to introduce vertical videos this year, blending streaming with social-style scrolling as it looks to keep users engaged daily and compete with platforms that already dominate phone-first viewing habits.
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