Organizers want the show to be the most-viewed halftime show in history. Having Shakira, Justin Bieber, Coldplay, and BTS will surely help—but do soccer fans want it?
Argentina’s Lionel Messi was supposed to be done years ago. Now, sports science is helping soccer’s biggest stars rewrite the rules of aging.
The video assistant referee system, or VAR, has led to some controversial calls at the 2026 World Cup. Here’s why.
A recent study tracked hundreds of soccer fans until their favorite team reached the final of a tournament. Their stress levels skyrocketed, and their heart rates jumped too.
An image of Portugal forward Pedro Neto’s cleats at the World Cup has reignited a practice among some soccer players: modifying their cleats to relieve heel discomfort.
Lionel Messi and Cristiano Ronaldo are betting on AI, health tech, and startups. Mohamed Salah is taking a more traditional route beyond football.
Norwegian striker Erling Haaland isn’t just a footballer anymore. He’s become an internet character perpetuated by fans and AI.
Holes in socks have become a curious sight at this year’s World Cup. The reasons why are a weird mix of biomechanics, perception, and player habits.
Fans’ euphoric reactions to the Mexican national team’s recent victory in the 2026 World Cup caused a series of unusual vibrations that were detected by seismic warning systems.
Penalty kicks are already proving critical to big wins at this year’s World Cup. But the advantage in penalty kicks has more to do with psychological effects than who kicks first.