Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.
Advancing AI tools need increasingly immense power to work, putting unprecedented demand on U.S. energy infrastructure. This executive leader at Schneider Electric has a plan to solve the critical emerging energy challenge.
Cutting the West’s reliance on China would carry a staggering price. A new study puts the cost of decoupling from China at $23.6tn over 25 years, and warns the bill would land hardest on the industries building Europe’s tech future. The West has spent …
France believes its cheap, low-carbon electricity is Europe’s overlooked advantage in AI. A debate has now opened over that power. Should it go to homegrown AI firms, or to the American giants building data centres on French soil? When the head of Euro…
The race to automate the office just gained a third runner. Cursor is building Sand, a general-purpose agent to rival Claude Cowork. Whether it ever ships may come down to Elon Musk. Cursor made its name as a tool for people who write code. Now it is b…
The AI boom has broken the memory market’s oldest rule. Prices that should be falling are soaring instead, and the AI memory crunch will not ease until 2028. The hangover, when it comes, could be brutal. Memory is meant to be boring. For decades DRAM a…
Companies are ordering staff to lean on AI, then handing the credit to the machine. Researchers call it the AI penalty, and workers say it is costing them promotions and raises. Aubrey spent more than a year on a project to speed up a costly medical ma…
In addition to House of the Dragon introducing us to the real Daeron, we were also introduced to the actor, Benjamin Evan Ainsworth, who will play Link soon.
Apple’s lawsuit against OpenAI may not reach a courtroom for years. It is already doing damage. When Apple sued OpenAI on Friday for stealing hardware trade secrets, the attention went to the lurid detail. There were “show and tell” interviews and an e…
Elon Musk lost his case against Sam Altman in court. This weekend, he tried to win it back on X, one insult at a time. The two men who founded OpenAI spent the weekend calling each other frauds in public. It played out on X, in real time, in front of m…