How creators became this World Cup’s real infrastructure: livestream culture, brand strategy, real-world activations and Gen Z fandom inside virtual worlds.
Starbucks is partnering with TikTok to launch its first employee-centric creator program, putting baristas at the center of its creator strategy.
Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.
Peacock screened the ‘Love Island USA’ midseason episode in 28 movie theaters across the country, proving that passionate audiences will leave the couch for the right content.
Beyond the headlines, Cannes Lions 2026 showed how creators have become central to platform strategy, advertising and institutional investment.
What VidCon 2026’s Leadership Summit revealed: creators are building guilds, contracts, and distribution systems. The infrastructure era has arrived.
Users will be able use AI to create newsletters based on their recordings.
At Cannes Lions, the creator economy took front and center. Is it Worth the invesment?
Admin tasks, while daunting to some, are the foundation of creative longevity for creators of all sizes.
Cannes Lions 2026 was the year the industry came to the creators. Follower counts mattered least, and the best creators stopped being counted and started being courted.