‘Spider-Man: Brand New Day’ set a $309 million promotional campaign record. But the brands that paid to appear on screen tell the real story about advertising’s future.
Paramount just paused its proposed acquisition of Warner Bros. Discovery. Independent creators are scared. An entertainment attorney explains what they already own, and why the Obsession and Backrooms story should give them hope.
Paramount just paused its proposed acquisition of Warner Bros. Discovery. Independent creators are scared, but after ‘Obsession’ and ‘Backrooms,’ they have more ownership.
Brands offered ‘Love Island USA’ contestant Melanie free products to leave Sincere. But she can’t collect. An entertainment litigator explains why.
The VC firm, which focuses on mothers as consumers, raised a $10 million debut fund.
A Los Angeles jury found Meta and Google liable in a social media addiction trial, signaling what may be the end of the era of unquestioned platform immunity.
David Barnett, founder of PopSocket, stops by Equity to talk about scaling the business and what he’s learned as a leader.
This week, Alta unveiled its first integration collaboration, teaming up with Public School, a storied New York City brand.
Mayer launched Dazzle after shuttering her photo and contact management startup Sunshine. Green’s investment suggests Dazzle is poised for the coming wave of new AI-infused consumer businesses.