Ferrari’s oddly styled Luce got roasted online and tanked the stock 8%, but it just hit its 2026 sales target just two months after launch.
To the horror of commenters across the internet, the Ferrari Luce appears to be a sales success.
Ferrari has already sold every Luce it plans to build in 2026. The automaker’s first electric car hit its full-year sales target — just under 500 units — in less than two months, the Financial Times reported.
That’s despite a brutal wave of design crit…
Ferrari has replaced its long-serving chief marketing and commercial officer, Enrico Galliera, just weeks after the rocky debut of the Luce, the automaker’s first electric car.
The company named former BMW Italy boss Massimiliano Di Silvestre as Gallie…
The Ferrari Luce seems to be more aimed at regulatory compliance and China, putting a lot of pressure on the Jony Ive-designed EV.
Samsung Display is exclusively powering the Ferrari Luce’s interior with four OLED panels, including a first-of-its-kind layered display with real mechanical clock hands built right in.
Ferrari has unveiled the Luce, its first fully electric car, featuring 1,050HP, futuristic styling, advanced aerodynamics, and a design already dividing enthusiasts.
Jony Ive’s firm LoveFrom worked with Ferrari to design the Luce, and the interiors looks unlike any sports car we have seen before.
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