Ferrari’s oddly styled Luce got roasted online and tanked the stock 8%, but it just hit its 2026 sales target just two months after launch.
To the horror of commenters across the internet, the Ferrari Luce appears to be a sales success.
Ferrari has already sold every Luce it plans to build in 2026. The automaker’s first electric car hit its full-year sales target — just under 500 units — in less than two months, the Financial Times reported.
That’s despite a brutal wave of design crit…
![Controversial Ferrari Luce EV is an instant sellout in China [update]](https://electrek.co/wp-content/uploads/sites/3/2026/06/Ferrari_LUCE.jpg?quality=82&strip=all&%23038;w=1600)
All the controversy surrounding the launch of the first all-electric sedan to ever wear the Ferrari badge hasn’t slowed down sales any – every single Ferrari Luce allocated to the Chinese market is already spoken for.
UPDATE 29JUN2026: Ferrari dealers …
Ferrari has replaced its long-serving chief marketing and commercial officer, Enrico Galliera, just weeks after the rocky debut of the Luce, the automaker’s first electric car.
The company named former BMW Italy boss Massimiliano Di Silvestre as Gallie…
The HP Limited Edition Scuderia Ferrari AI PC costs $5,599 and it goes on sale starting June 12 in the United States.
Welcome back to TechCrunch Mobility, your hub for the future of transportation and now, more than ever, how AI is playing a part.
On today’s prancing episode of Quick Charge, the prancing horse people at Ferrari have released a world of firsts: the first-ever electric Ferrari, the brand’s first 5 passenger sedan, AND the first car designed by legendary Apple designer Jony Ive.
…
The Ferrari Luce seems to be more aimed at regulatory compliance and China, putting a lot of pressure on the Jony Ive-designed EV.
Ferrari (RACE) shares dropped 6.27% in Milan trading on Tuesday, falling to €290.55 and wiping out roughly £3 billion in market cap a day after Maranello unveiled the Luce, its first all-electric car.
The reaction online was overwhelmingly negative …